Do you ever feel as though you are spending too much time on your phone?
According to a recent study, the average US adult spends 3 hours and 43 minutes on their mobile each day. While much of this time will likely be spent socializing or catching up with friends, there has also been a significant rise in online shopping - as we are moving towards becoming predominantly digital customers. As a result, businesses must be able to capitalize on these behaviours, especially if they want to market their business effectively and stay ahead of their competition.
While there are various ways in which you can achieve this goal and connect with your customers online. For many businesses, their online marketing efforts are reserved solely for social media campaigns - however, a brand mobile app can also go a long way. For example:
Mobile apps improve brand awareness. While the majority of customers who download your app will already have some idea of what you have to offer, others may come across it organically (or through advertising). As a result, this means that having a quality app under your belt can help you connect with new and existing customers, improving your brand’s reputation and awareness.
Mobile apps can improve your sales. By factoring in a sales page into your app - you can easily make up the initial cost of making an app. This is because being able to place orders quickly and efficiently keeps your customers happy - and means they will be more likely to make a purchase. As a result, companies that put together a well-functioning app for their brand also note a corresponding rise in sales.
Mobile apps can help you to reward your customers. Studies show that customer retention levels are far higher when they feel appropriately rewarded for their loyalty - and you can achieve this goal through your app. For example, you can put together a loyalty scheme where they are awarded whenever they use the app to make a purchase or offer exclusive in-app discount codes. These schemes also act as an incentive for customers who may be on the fence as to whether or not they want to buy something - especially if they can save money when using the app.
Mobile apps can make it easier for you to communicate with your customers. In order to grow your brand, you need to be able to develop a strong relationship with your customers - and the key to any good relationship is communication. As a result, you should ensure that your customers have various different ways of reaching out to you should they have any questions. While you will likely have an email address set up already, you could make it even easier for your clients to reach out by putting together an in-app chat function that enables your customers to speak to a member of staff in real-time. This form of communication is often preferred over other methods, as they can get a quick response to their queries.
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