Everybody wants free publicity, right? I thought so, but it amazes me how many opportunities for recognition that business owners pass up. Social media is a great tool for this, yet many business owners aren’t paying attention to their accounts.
I like to document things. I try to “check in” when I visit different places or post a picture of something cool they are selling. I expect the business owner to “like” my post or add a comment to capitalize or just say thanks. Sadly, this doesn’t always happen. That is free publicity lost. That is a mistake. If you are a business with a…