Kevin Willett says the more specific you are the easier it is to refer you.
Has anyone ever asked you who is a good client for you? How did you respond? Did you say everyone? Or anyone? You want to be careful not to reply that way because it doesn’t help the person identify potential clients for you.
Let me give you an example. Let’s say you are a financial planner and you say everyone would make a good client. Now I would agree everyone could benefit from working with you. But if I know a lot of financial planners what will prompt me to remember you? If you tell…