SEO Tips That You Can Do Now To Increase Traffic
Ranking on Google seems like something only the really popular businesses have the ability to do. What you do not know is that you too can land show up as one of the top five search results in Google, but all you need is a secret formula. That formula is a strong as a steel SEO strategy. Franchise SEO, or search engine optimization, is what Google and other search engines use to populate search queries. Everyone is searching for things, so showing up on search engines is crucial to expanding your company’s brand, goods and services offered.
You have a website for your business and you are making sure to create valuable content, but maybe you are looking for ways to increase your website’s visibility. Here are some easy SEO tips that you can do right now to increase traffic to your site and increase your chances of showing up on the first page of search engines.
Focus On A Good Keyword
When creating content you want to make sure that you are picking the right search term or phrase. That way when someone enters that term or phrase into a search engine, your website post can show up. You can use many tools to help you find out what people are searching for. Doing this research before writing helps ensure that what you decide to write about is something that people are even searching for.
Also, keep in mind when finding a good keyword, you want to make sure you do not try to optimize too many keywords as well as irrelevant keywords. One way to make sure you are not doing this is to determine what your page or post is about in one main keyword or topic. Another thing to avoid is “keyword unicorns,” meaning just because you find a great keyword that has a high volume, that does not mean that it is going to be one that ranks well for content you are trying to write. To avoid this, make sure you understand what the intent was behind the search. You can do this by using things like Google Analytics.
If you are a new website with low authority, using competitive keywords to rank may be difficult. A workaround is to target less competitive keywords and grow your traffic that way.
Find Out What Your Competition Is Doing And Do Better
You now have the right search term, but before you start writing your content, it may do you some good to research your competition and implement what they are doing or do it better. You can do this by switching to private browsing mode on your web browser and search that term in Google. The search results that appear on the first page, besides the paid ads, are considered your competition.
Write Valuable Content
Now you know what your competition is doing you can start writing amazing content for your website. Remember that your content should be valuable to your customers, clients and potential customers and clients. It is simple and easy to shove an ad into their face, but you will not get as much conversion from that. Your customers are looking for something valuable and information will always be valuable.
If you do not know what to write about, there are a couple of ways you can bypass this struggle. One is to find content gaps on your site and create content to fill those gaps. Content gaps are keywords your competitors rank for but you do not. Another way is to find questions that need answers and use your content to answer those questions.
You can use sites like Quora to find great keyword and content ideas. Find questions that have been asked over and over again as this indicates that there are not any good answers that can be found by Googling. Quora is also good at determining what is a competitive keyword and what is not. Try looking for a Quora ranking in the top three in Google for a keyword. If you find one, you can assume that this keyword is not very competitive and you can use it to increase your chances of showing up in a Google search if someone were to type any of those keywords into the search bar.
Use The Keyword In Your Page Title
The keyword you have chosen to use should be put in your page title, though it does not have to be the exact phrase if it does not flow organically. You also want to make sure that your title will grab the attention of your reader. Having a basic, boring title will not draw in people to click on our content, ultimately leading them into your business’ website.
Use Your Keyword In Your Header
Depending on how your content is organized and what your content is, utilize headers and sub-headers. This makes your content easier to read while also showing Google what your blog post is about. If Google knows what your blog post is about by analyzing your headers and sub-headers, it would greatly benefit you if you use your researched keyword in those headers.
Use Your Keywords In Your Images
Hopefully, your blog post has pictures. If it does, you can incorporate your keywords into those pictures by the image name and the image alt tag. When uploading a picture, instead of it having the automatically generated file name with a combination of letters and numbers at times, take the time to actually rename thee image file using your keywords. The same can be done with image alt tags, which are the text that the browser will show if the photo cannot load.
Use Your Keyword In The URL
Your keyword should be used everywhere possible, though you do not want to go overboard. Making sure the keyword is in the URL is another way Google can better determine what your content is about. Remember the URL is what comes after the .com. Adding your keywords in your URL will help Google understand what your article is about, increasing your chances of showing up on the first page of search results when someone types those keywords into a search engine.
Use Your Content To Boost Other Things On Your Website.
Inserting internal links is one of the best ways to keep people on your site. Make sure that whatever content you create on your site links back to other content on your site.
Do Not Forget About Meta Description
Your meta description is your way to sell your content before the user clicks on it. This is the short summary below a link when it shows up in a search query. It is common that these do not even show up as sometimes Google can pick out text from your page that better match your query. Either way, you want to make use of your meta description and do it well. An eloquent meta description that accurately summarizes what the content is about as well as enticing potential customers or clients to read the full content will definitely give you more clicks.
It Is Also A Good Idea To Add External Links
Adding external links from other websites to your own helps Google determine how good your post is. Using external links is a great way for others to bring traffic to your site. You can do link building, meaning reaching out to other website owners in the same space your business or website falls under and ask for links.
Make Sure Your Content Is The Priority
User experience is everything. You want to make sure that visitors on your site can quickly and easily find what they are looking for starting from the moment they first open your page. Your title should be clearly visible without them having to scroll too far down or up. The main reason people go to your site is to view your content. Avoid having too many ads above the fold, too many popups or interstitial ads.
The pop-ups might be great for conversions, but if too many are popping up that can turn anyone off from continuing on your site. If pop-ups are absolutely necessary, they should at least be simple and easy to get rid of. If your site shows interstitial ads, Google may penalize your site for displaying full-screen ads to users on mobile.
Your Website Should Look Good On All Devices
People are not just accessing the internet from the computer. They are also using their smartphones, tablets and sometimes their consoles to surf the web. This means your website has to look good not just on desktop and laptops but also should be mobile-friendly. You should also make sure that your website is accessible for users that have a disability. Your website should be accessible for all on many different devices.
These few tips are things you can do right now. Try them out and see how your traffic will increase.