So, your marketing efforts have paid off and your brand is going viral. You probably can’t believe your luck, but if you want your luck to continue, and for your new-found fame to actually benefit your business, here are a few things you are going to want to do:
1. Don’t Panic (Yet)
First of all, breathe. Yes, your post, product, or campaign has hit the big time, and while that’s amazing, the sudden rush of attention can feel overwhelming. Relax, you’re not going to sink... unless you panic. Instead, take a minute to process what’s happening. Check the numbers, read the comments (if you dare), and prepare yourself for the wave that’s about to crash into your inbox.
2. Assess Your Website’s Survival Skills
Your website is about to experience the digital equivalent of a stampede at a Black Friday sale. Can it handle the traffic, or is it going to crash and burn like that time you tried to set up a DIY server? If your site’s loading time suddenly feels like watching paint dry, you’re in trouble. Get your tech team—or that one person who knows how to code—to make sure your website can withstand the influx of attention.
3. Bring in the Fulfillment Cavalry
Okay, here’s where things get real. If your brand’s viral moment revolves around a product, your fulfillment system better be ready for the onslaught. Customers don’t care that you’re overwhelmed—they want their stuff yesterday. This is the moment where you seriously consider working with a fulfillment service, especially if your current setup involves stuffing orders into envelopes in your living room.
Professional fulfillment services can handle the logistics of processing, packing, and shipping your product, allowing you to focus on keeping your cool. Plus, you’re less likely to end up on a viral list of “brands that failed epically after going viral.”
4. Turn Engagement into Action
Right now, people are obsessed with you. They’re liking, sharing, commenting, and probably making memes. This is your moment to capitalize on all that attention. But here’s the catch: attention doesn’t always equal sales. Don’t just sit there basking in your 15 minutes of internet fame—figure out how to turn those eyeballs into buyers.
Post links to your website, throw out a time-sensitive offer, or heck, start a giveaway. People love free stuff, and if you do it right, you’ll not only ride the wave of virality but turn it into something sustainable.
5. Prepare for the Backlash (Because There Will Be One)
Here’s the thing about going viral: it’s not all sunshine and dollar signs. Along with the love comes the trolls, the nitpickers, and the people who just have to point out that one tiny thing you did wrong. Prepare yourself for the backlash. It’s coming.
Maybe someone takes issue with your product, or maybe they just didn’t like the font you used in your viral post. Whatever it is, brace yourself for the inevitable negativity, respond professionally (even if you’re internally screaming), and remember: haters gonna hate.
6. Plan for the Aftermath
Once the initial hype dies down, what next? Do you crawl back into obscurity or ride this wave into long-term success? Use the momentum from your viral moment to plan for the future. What’s your next step? New product launch? Rebranding? A cat video to top it all off? Whatever it is, don’t just fade away after your 15 minutes—keep the momentum going.
And remember, going viral is just the beginning. What happens next is entirely up to you.
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