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Partnerships Are Critical To Business Success: 7 Tips To Make Them Work

Just a glance at the modern economy tells you that partnerships are essential. Companies rely on each other to get results, whether it’s a large enterprise buying consulting services or a small business looking for a marketing partner. It all matters enormously. 


Choosing the right partnership, though, is challenging. Just as when you pick a spouse, you have to navigate the complexities of the relationship, bobbing and weaving with the other's needs while keeping an eye on your objectives.