Killer Whales and Shiny Objects
July 23, 2024
TLDR Preview: There are two things that often prevent MSPs from blossoming in their sweet spot: whale clients and shiny objects. Whale clients can be a lot of revenue, but often they are a resource suck, and not very profitable. The most common shiny object for MSPs is new software tools. Every MSP should have a current stack, but continual re-evaluation of every tool bogs a business down.