A water treatment business might not sound like the most exciting business to start but it can be incredibly lucrative. Everybody needs to drink water and there are a number of different types of business you can start if you set up for water purification. You could open a franchise with an existing water treatment company that supplies peoples homes but you could also consider a bottled water company.
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The profit margins in the bottled water business are huge and can be up to 200% on every unit sold, so if you get it right, you can make some big money. Although attitudes towards bottled water and single use plastics are changing, there are still plenty of opportunities in this industry. If you want to get in on the action, here are some tips for starting your own bottled water company.
Start With The Equipment
Before you start thinking about anything else, you need to make sure that you have all of the right equipment for purifying and bottling water. You can think about branding later but if you don’t have a good quality product, you won’t get anywhere with your business. Don’t make the mistake of thinking that all water is the same because the consumer will be able to tell. Make sure that you invest in high quality equipment, down to the small details like pipe fittings, so you can make sure that your water is crystal clear before you start bottling it.
Decide On Your Niche
You might not think that you need a niche in the bottled water business but you do if you want to make an impression. There are plenty of companies selling bog standard bottled water, but there are different areas you can tap into if you want to differentiate yourself. There are some big luxury water brands, for example, with the most expensive one costing $60,000. Alternatively, you could focus on your packaging and market yourself as the eco-friendly option. There is already some competition in this area but it's a good route to go down because single-use plastics are a big issue for the consumer. You might also decide to create a bottled water product aimed at the fitness industry. Whatever you go for, you need a specific niche for your bottled water business.
Get Your Bottle Design Right
The water itself isn’t the thing that sells your product, it’s the bottle. People don’t always consider how much effort goes into the design of a water bottle, but you need to think carefully about what your niche is and how you can reflect that in your bottle design. It’s important for all businesses to adopt green practices but it’s especially important for bottled water companies because there are concerns about the environmental impact of plastic bottles. It’s best to invest in eco-friendly packaging and make sure that the design highlights this and makes it stand it from all of the other cheap plastic bottles.
The bottled water industry has changed in recent years, but it’s still as viable as ever. Follow these steps and you could benefit from the huge profit margins in this sector.
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