B2B start-ups can be a challenge to say the least. You may find that it takes forever for you to get your first 100 customers, as this is a huge milestone. That being said, there are ways for you to speed up the process.
Use your Connections
The first thing that you have to do is ensure that you are using your connections. You need to try and create a list of every single person you know, whether they are your friends, your business acquaintances or anyone who may have a remote interest in your product. If you notice that they do not embrace your company then ask them why not. If you can uncover this kind of information, then you will soon find that they are able to give you the advice you need to truly get things started.
Blog
You have to make sure that you start blogging before you even begin working on your tool or your business. For a lot of companies, blogging is easily their most valuable channel when it comes to getting new customers. At the end of the day, blogging is about more than just writing for your blog. You have to make sure that you are contributing on other platforms too. If you can do this then you will be able to tap into existing communities and you can also make sure that you are getting more exposure for your start-up. If nobody has heard about your start-up then you won’t have any credibility at all. If you are able to post awesome content on the other hand and if you can team up with reputable sites, then this will help you to lay down the foundation you need to build your reputation. If you are stuck for topics to blog about, then use your industry experience to your advantage. Blog about the difference between mill vs lathe and also use your manufacturing knowledge to further your mission.
Cold Emails
Email outreach really is super important. This is especially the case if you are a B2B company. If you know that your customers are other businesses, then you have to make sure that you do some research and that you find out who is the right person for you to reach. You need to take note that most managers, co-founders, salespeople and anyone who happens to work as a start-up founder probably has a busy schedule so you have to make sure that your email outreach is top-notch if you want it to be as successful as possible. Before you email, you need to research any potential problems in your business. This will help you to customise your email message so it doesn’t look like spam.
Learn your Competition
Learning from your competition is super important. You have to make sure that you learn from your own mistakes and that you also pick up on what your competition is doing wrong. You also need to know what they are doing right as well, so that you can make the best decisions possible regarding the general position of your own business.
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