When you run a business it's more than just about the bottom line. Yes, you want to make a profit but it's a good idea to align yourself charitably with the community that you have your business in.
You can start with your immediate environment and then branch out if you so choose. It's never a good idea to not extend a charitable hand.
Not only will your generosity contribute to the betterment of the community you are in but it can also gain you customers as well. Here are some of the main reasons why you should get your business involved in philanthropic activities.
Contribute to Society
As mentioned before, getting your business involved with charities and putting on activities will contribute very positively to the environment your business is in and society at large. Getting involved in social responsibility and goodwill is definitely something that your business should think about.
It's a way to give back to humanity. You can choose your favorite charity, contact them, and then see if they would be willing to work with you.
Improve Brand Image
Giving back is one of the biggest ways in which you can make your business come up smelling like a rose. Philanthropy will give your business a very shiny and polished look.
People looking on from the outside will be very impressed. A lot of these people will be customers and you can expect the cash to come flowing in like a river when people see that you have good intentions for the community and the world at large.
Make Employees Feel Great
When employees work for an organization that is admired and well respected they will feel a sense of pride and accomplishment. The good that you are doing will give your employees confidence in you. This is especially true if you want your employees to stay with you and not consider moving on to your competitors.
Make sure you follow up on your philanthropy internally too. By placing your employees and a pedestal as well, by pampering them and keeping a smile on your face you trigger success.
You can liaise with a 501(c)(3) startup, and they will get you started very easily.
Set Your Business Apart
The best thing about your philanthropic work is that it can make your business stand out. Choose wisely what to back and support.
Remember your image will be wrapped up like a child swaddled in a blanket with whatever you choose as your venture. Make sure it aligns with your business goals, and also your mission statement.
Getting involved in philanthropic ventures is something that you should embrace as a business. Just as you have a business plan you should also have a plan for giving back.
Making other people feel pampered and special is good. Consider the holiday season to start your venture. However, you should feel free to start lavishing gifts on your charity of choice whenever you want. No one says no to free help!
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