4 Budget-Friendly Ways To Promote Your Small Business Online
Advertising can drive business growth by amplifying your marketing efforts to reach the right audience and convert potential clients into paying customers. However, advertising can be expensive, which doesn't seem to change soon as a study predicted a 13% increase in ad spending. This means that your small business may not be able to compete with the large enterprises on its tight budget. Fortunately, there are effective ways to promote your business on a budget. Here are a few.
- Shareable product listing and shopping actions
Campaigns like word-of-mouth advertising are inexpensive and effective ways to boost your brand's trust. Today, shoppers love to share their recent purchases with their friends. You can use this to your small business's advantage by creating shareable product pages for social media platforms such as Twitter, Instagram, and Facebook via a single click. For instance, when customers make a purchase, they could share a post to tell how happy they are and include a link to the page.
- Create a verified Google business profile
Having an official Google business profile is one of the best free ways to advertise your business. A Google business profile can help you reach potential clients in several ways, including appearing in local business searches on Google Maps and keyword searches related to your business. These two ways can boost your online visibility and drive awareness to shoppers who may not know about your business's existence. However, verifying your Google business profile can take weeks since it requires documentation to prove you are the business owner.
- Implement an SEO strategy
It doesn't matter who your target customers may be or whether you are a brick-and-mortar business— every business needs a website. However, it is not enough to have a website if it's not updated regularly or doesn't appeal to customers. Your website can allow customers to find you on Google or social media by implementing Search Engine Optimization (SEO). This strategy could boost your efforts and increase your business's competitive edge. SEO can focus your site and digital properties for easy discovery by search engines to satisfy user content needs. For example, digital marketing firms like Top Marketing Agency help plumbers generate leads and boost their brand visibility and exposure.
- Ask for reviews
According to a recent online marketing study, 92% of B2B buyers are more likely to buy after reading a trusted product review. So you can ask your customers to leave reviews when prompting them to share their purchases. Likewise, you can send follow-up emails to ask their thoughts about their recent purchases. Make your customers understand that you value their opinions since they can help other shoppers make buying decisions. Also, you can add a share button to send client reviews to popular social media platforms. This can drive engagement and help clients share their thoughts online with their family and friends.
Your small business needs customers to survive and grow, and the best way to get customers is to promote your small business. Why not consider tips to promote your small business online?
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