Engagement is an important part of the customer journey, so you’ll need to find effective ways to connect with your audience if you want to optimize your commercial success. With numerous companies eager to do the same thing, it’s important to think outside the box when it comes to boosting engagement. With this in mind, take a look at these five innovative ways to connect with your customers online:
1. Create a Community
Having your own, established community gives you the opportunity to invite customers into your own branded, online environment. With exclusive access for VIP customers, for example, you can reward loyal customers and increase your retention rates while optimizing engagement. Within your community, you can use a variety of tools to keep things fresh and increase communication, including live streaming and push notifications. With the potential to connect with customers in real-time, these tools give you the opportunity to elicit genuine conversations and swift action.
2. Host Virtual Events
Event marketing has always been a popular way of communicating with customers, but the increased use of technology is bringing event marketing into the digital sphere. Now, you can host inventive online events with as many attendees as you choose. From flagship clients to thousands of consumers, there is no limit when it comes to the size of your virtual symposiums, conferences, or conventions.
3. Be Active on Social Media
Billions of people are active on social media, which means there’s a good chance your target audience is too! By identifying the platforms that are most relevant to your target demographic, you can focus your efforts on the channels that will offer the biggest return on your investment. When you use social media as a method of communication, rather than simply a passive way of promoting your own brand, you can connect with your audience, build trust and generate increased brand awareness.
4. Implement Omnichannel Customer Care
Customer care is a critical element of your brand, yet it’s something that many businesses overlook. When customers want to engage with you, it’s essential that they can do so in a way that’s convenient for them. Furthermore, it’s vital that they receive meaningful, helpful, on-brand responses. To achieve this, use omnichannel customer service strategies to step up your customer care and give your target audience the attention they deserve.
5. Increase Personalization
Users are bombarded with marketing content online, which means they’re adept at tuning it out. However, the more personalized the message is, the harder it is to ignore. If you want to spark a connection with your customers, use personalization to grab their attention and reinforce your message. From email marketing to website optimization, there are a variety of ways you can implement personalization within your sales and marketing strategies.
Why is Engagement Important?
Customers want to do business with brands they trust, which is one of the reasons why engagement is so important. When you can create a two-way relationship with your target audience via engagement, you set the tone for a long-term collaboration. This encourages customers to support your brand on an ongoing basis and gives you the best chance of achieving long-term success.