When you run any type of business you're going to need customers and the only way to make sure that customers keep coming to your business is by instilling a sense of confidence in them.
Of course, you need to make sure that you have what they need. However, they won't purchase what they need if they feel it is too risky. Your job is to bridge that gap and create an environment in which your customers are going to feel safe making purchases from you.
Here are some of the key strategies for building trust, to get your commerce customers feeling comfortable.
Transparency Is Key
You need to make sure that you're being as transparent as possible with your customers. Create social media posts, videos and informative blog posts to do this.
This will give people a hint of what you have to offer. It'll also make you appear knowledgeable as you can begin to address customer pain points through your post.
Be Clear about Pricing
Make sure your pricing strategy is clear, you don't want to have your customers confused about exactly how much they will be paying for a particular service.
Transparent pricing is always key. Make sure you have your refund policy on your site, your privacy policy and your return policy should be there as well.
These things will instil confidence in people who wish to make purchases.
Provide Secure Payment
Always make sure that you are providing secure payment for those who come to your business to get a purchase from you. People are not going to want to purchase if they feel that you're going to grab their cash and run.
This is a real fear and if you are taking payments through your website you need to have trust signals ready for people.
Have your trust badges. Make sure you use a secure cloud-based point of sales system such as the transfer station software to collect financial information and secure payments from your customers, this is the only way to make sure you get lots of sales.
Practice Active Listening
You must make sure that you're practicing active listening as well. Pay attention to what your customers are asking about and also their concerns. Be sure to answer them quickly and address any problems they may have. When you do so you must do it with a high level of empathy.
Customers want to have their feelings validated, so make sure that you give them that shoulder to lean on and cry on. This shows that you value their feedback and that you have placed a high amount of investment in their satisfaction.
Clear Warranties and Guarantees
You need to make sure that you are offering clear warranties and guarantees. Stand behind the products and services that you are selling.
This will demonstrate a strong confidence in any offerings you are giving your customers and it will severely shrink any perceived risk from your customers. This will make them want to pull out their wallets a lot faster.
Focus on Value, Not Only Sales
When you run a business, sales are what you want but the irony of it is that to make more sales you cannot be consistently bombarding your customers with a whole bunch of pitches all at once.
You have to give them some high-quality content and resources that will educate them in whatever industry you are in. This way you will have established trust as their advisor and this is good for a long-term relationship where you can push your products and services.
You can do this through your social media account, even through an email list as well. Personalize your communication with your customers. Generic marketing messages are not going to cut it anymore.
There's too much fight for attention in people's inboxes.
Get Reviews
If you can, make sure that you're getting as many reviews as you possibly can. Customer feedback that you can share on your website with those who visit is a must if you want to up that feeling of security and validity when people want to make a purchase from you. You can also use video testimonials if you want as these are even more effective then just reviews.
If you're ready to make your customers feel safe when purchasing a product from you then you have to make sure that you are doing everything to earn this trust. You can expect to see growth soon after using the tactics discussed here.
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