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Finding Partners In Your Industry & Making Them Stick

Anyone in any kind of business should try to appreciate just how valuable it can be to have the right partners on your side. By teaming up with other businesses, you can pool and share resources, including customer bases a lot of the time, and that can be hugely effective in ensuring that the future of your business is so much brighter. You can do more than that with a good partner, however, and if you are a relatively new business it is extremely likely that it will help to boost you onwards and upwards in some amazing ways.


Source - CCO Licence

So what can you do to find the right partner in your industry, and how can you make sure that they stick with you, and that everyone gets what they need to out of the situation? Let’s take a look at some of the essential things you might want to consider.


What Do You Need?


First of all, you need to make sure that you are really clear on just exactly what you need from your partners. If you are not sure of the answer to this yet, it probably means you are not quite ready to start looking for a partner for your business. Instead, you need to ask yourself why you want one, what you think you might get out of it, and what you can do to ensure that it all actually works as a strategy for the future of your business.


There are many great reasons to have a partner, as we have seen already. But you should list your top three needs that you would like to try and get as a result of finding a partner in your industry. If you can do that, you should be able to make a huge difference to not just how likely you are to find one, but how positive and lasting the relationship can be between your business and theirs.


Tap Into Your Co-Worker Pool


One of the best ways to find partners and businesses to partner up with is by tapping into the people you have worked with in the past, or who you work with now in various places. You should consider the people you know as a vital kind of resource, as they are bound to be able to help you to find people you can partner with. In doing this and looking into it, you should take care to try and think outside of the box a little. There might be someone from your past who is quite unassuming, but nonetheless had some of the right qualities for a partner in your business. It’s by considering those kinds of people that you are much more likely to actually find someone suitable for your needs.


Source - CCO Licence

Once you start tapping into those resources, you should find that you are much more likely to find someone to partner with, or a business that you can work alongside too. In some cases, you might simply need to expand the pool you are checking out a little, but that should be a good way of achieving this too.


Host Corporate Events


Another great way to find a load of people who are potentially able to be partners is to host a number of corporate events throughout the year. You might find this is a great way to meet new people, as well as re-establish connections with people you have known for a long time. If you throw these kinds of events regularly enough, you should find that you are going to start seeing many of the same faces, and over time you can make it clear that you are in need of a partner. Before you know it, one is bound to fall into your lap, and you could be looking like you are in a very good position indeed.


Source - CCO Licence

If you are going to throw these kinds of corporate parties, you should make sure that you are doing everything you can to make them look as professional and attractive to people as possible. It’s all about detail, from making sure that the foil invitations are sent out on time to booking a different interesting venue each time, and providing plenty in the way of food and drink too. As long as you are doing these kinds of things, people are going to respond so much better to the events that you host, and this will hugely increase your chances of finding a partner or a partnered business for your business.


What To Look For In A Partner


We have already looked a little at the question of what you might need in your own circumstance, but it’s also good to know more broadly about what to look for in a business partner. As long as you have some general ideas about the kinds of qualities and characteristics that tend to work, you are much more likely to have success with this, so this is something that you really should think about. So what kinds of qualities might you want to look out for in particular?


First of all, you probably want someone with expertise and a lot of experience. That way, you know that they know what they are doing, and you will find it so much easier to trust them. If they have a good way with creativity, that too is likely to help, as it means they are better at finding solutions to problems, and that could benefit the both of you. Beyond that, look for a partner with financial integrity, no small amount of vision for how things should be in the future, and some useful contacts wouldn’t go amiss either. If you can find someone who has all this, it’s going to really bode well for your future partnering up with them.


So that’s how you can find a partner in your industry that will likely stick around with you. This is one of the best things you can do for the future of your business.