Kevin Willett says just a few minutes of your time may pay benefits for years.
I have learned that the best way to stand out at a networking event is to try to add value to every person I meet by offering to introduce them to someone I know or by sharing knowledge I have that they may benefit from. I have been able to build some great relationships by focusing on helping the person rather than trying to sell them anything.
Here are a few additional things you can do after the event to add value:
- Subscribe to their newsletter – I try to subscribe to newsletters and then send them an email with a positive comment.
- Comment on their social media posts – how often do you take the time to post a meaningful comment on a social media post? For most of us the answer is rarely. Stop and take the time to comment on their videos or blog posts, it’s a great way to stay in touch and build that relationship.
- Email them and offer to help – I emailed someone last week to check in and asked if I could do anything to help them. As luck would have it they were looking for a second opinion on a business issue that I was able to help with.
These ideas will only take a few minutes of your time, and they will go a long way towards helping you build relationships.
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Kevin Willett is the Author of One Connection How you can grow your business (and change the world) one connection at a time. The business networking book is available on Amazon. Purchase One Connection on Amazon
Kevin is also the CEO of the Friends of Kevin Networking Group and the New England B2B Networking Group. Please connect with him on social media to hear about his upcoming business networking events.