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protect your brand

4 Tips to Protect Your Brand

4 Tips to Protect Your Brand

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A lot of companies don't like to talk about brand protection until there is an attempted theft or sabotage. Of course, by that time, it is too late - the damage has been done. Waiting until your business’ image is in turbulent waters before addressing brand protection can cost you lots of money and time. Everything from engaging an attorney to hiring a brand protection agency is part of a very painful process. That said, here are four tips you can apply if you want to protect your brand and improve your company’s reputation.