4 Tips to Protect Your Brand
A lot of companies don't like to talk about brand protection until there is an attempted theft or sabotage. Of course, by that time, it is too late - the damage has been done. Waiting until your business’ image is in turbulent waters before addressing brand protection can cost you lots of money and time. Everything from engaging an attorney to hiring a brand protection agency is part of a very painful process. That said, here are four tips you can apply if you want to protect your brand and improve your company’s reputation.
1. Have an Original Brand Story Founded on Ethics
Evaluate the stories being told about your brand. Are they simply catchy, are they funny or are they just bland? You see, the values and ethics of a brand can be deduced from the stories being told about the said brand.
Customers are more likely to engage with brands they trust, and this is why the ethical principles of your brand are essential when creating a sales or marketing campaign. So, when you put stories out there about your brand, make sure they are original and that they're founded on ethics.
2. Copyright and Trademark Your Brand
A common struggle many businesses face is intellectual theft, and you can avoid this by having copyrights and trademarks on all your intellectual property. Intellectual property here includes images, designs, artistic works, and software.
While copyright law will cover the written materials found on your website, it is not enough because the elements that make up your brand are still susceptible to theft. For this major reason, it's important to combine copyright with a trademark. Trademark your designs, logos, and just about any word associated with your brand. A lot of work was put into creating these things, and it'll be a shame to lose it all.
3. Pay Attention to Your interaction
Just as we have established the importance of stories to a brand’s reputation, you need to know that most stories about brands are written by the owners. So, the way your company is perceived lies in your hands and it's not just limited to the stories you put out there. Your actions and communications will affect this too, so pay attention to those areas.
Even more, evaluate your engagement style and means of communication to make sure they are uniformed across all employees. All of these are essential for building customer trust. Furthermore, there are sites like https://www.templafy.com/ that offer smarter ways to manage your business’ brand assets.
4. Avoid Similarities
Some trademark applications are declined based on similarities with already established entities. Also, acquiring your branded real estate online protects you from competitors picking up related domain names and selling it back to you once your business has more exposure.
Remember, actions and communication are essential when it comes to protecting your brand and maximizing its potential for continuous success, so, be consistent in your delivery.
To do this, you have to stay vigilant and watch out for possible loopholes that could harm your brand.