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Want to Get the Best Value for Your Home?  Marketing Matters!


With all the buzz about the current Seller’s Market and a surplus of buyers around, you’d be forgiven for thinking that all you need to do to sell your home is post a sign in your front yard.  But if you want to get the best value for your home you need to fully expose it to the market. After all, you wouldn’t want to sell your most valuable asset to the first person who walks in the door - without maximum exposure, how are you going to know you got the best value? Nothing compares to the marketing offered by Barrett Sotheby’s International Realty. Our agents have access to the latest technology tools, local and national advertising, and their own strong community links to promote your home to the widest audience. They know the best ways to get your home seen by as many potential buyers as possible to ensure you get the best price and terms for your home sale. Here are some of the ways we market your home to the biggest pool of potential buyers.

Community Connections

Our agents are all well-connected and respected in the communities they serve, and know the best ways to get your home in front of well qualified buyers. We have our own base of over 150 agents across our 7 offices, who work collaboratively to share information about new listings in a timely manner. They also have great working relationships with other local realtors, which together means that your home will be exposed to a wide pool of buyers from the get-go.

Virtual Tours and Quality Photography

We have our own in-house videography team who produce high quality home tours, including drone footage to give a birds-eye view of your home. We also own 3D cameras, giving us the ability to create virtual tours - so potential buyers can view your home from wherever they are.


According to a recent NAR survey, 93% of buyers used the internet to search for their next home, and for 44% of them this was the first thing they did (before talking to a realtor). Our award-winning website barrettsothebysrealty.com displays our homes for sale with crystal-clear photography, maps, school and community info as well as virtual tours, showing your home in it’s best possible light. And thanks to our affiliation with Sotheby’s International Realty, your home is also displayed on other property sites including Realtor.com, Trulia and Zillow, as well as on Apple TV.   On top of all that, sothebysrealty.com - which also features our homes for sale - was just named Best Real Estate Website in the 25th Annual Webby Awards (People's Voice Category). 


Alongside these websites, we also invest in advertising our properties on a number of popular and relevant local online channels, such as local news site Wicked Local, and Facebook. We don’t forget the traditional marketing methods either - we advertise our listings in the local papers and popular publications for our towns.  We think big too - our latest TV commercial airs on HGTV and other popular channels. All advertising drives people to our website - meaning more pairs of eyes on your home.

Get your home the attention it deserves. Please give me a call today (978) 996-4464 for a complimentary market analysis or if you'd like to discuss current market trends in your area.

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