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Bring Your Mobile Marketing Up to Date With These Tips

Technology has leveled the playing field so much and so quickly that business owners don't realize how competitive a small business can be in digital marketing. Some tools and methods can help any business compete with big package stores and online giants like Amazon. All it takes to get sales going is to know what those are.


Photo by Campaign Creators on Unsplash


Digital marketing is a great thing for small businesses for two main reasons. The first is how cheap it is. Digital marketing is a cheap way to get in touch with a lot of customers. If digital marketing is done right, it can get the same results as traditional print, TV, or radio ads for a lot less money. Whether you do it yourself or hire someone else to do it, you still need content that is interesting and useful.


The fact that a business owner can keep track of how well a digital marketing campaign is doing is another big plus. Traditional choices like billboards and radio ads are sometimes a guessing game. They can work, but a business could end up paying for an ad that thousands of people hear, but none of them become customers. With digital marketing, a business can see exactly how many people saw and clicked on an ad and how effective it was. So, marketing plans can be changed and fine-tuned more quickly and effectively.

Think About Mobiles 

Mobile devices are used for most digital marketing. Most businesses' average customers are glued to their phones for a large part of the day, so any digital marketing strategy must take this into account. There are three important ways in which this mobile mindset works. Pay-Per-Click advertising can work well for mobile shopping. 

Mobile-Friendly Web Pages

It is very important for business websites to work well on phones. This means that the website will change how it looks on a desktop computer to give mobile users the best experience possible. Google rankings are the most important reason for a site to be mobile-friendly. Even if a website has the most relevant content, it will rank lower in search results if it isn't mobile-friendly.


Geotargeting is the closest a small business can get to showing up in front of a customer right when they need something. How it works is that apps like Google Maps, Facebook, etc. use algorithms and location services that take into account things like the user's age, location, and what they're looking for or interested in.


Search Engine Optimization, or SEO, is the process of making your website look relevant to Google and other search engines. It also works for blogs and other places on the web where a business has control. Search engines don't just look at the words on a web page. It takes into account the meta description of a page, the URL slugs, and even the descriptions of photos.


Now, it's harder to trick search engines than it used to be. People used to put irrelevant information on their sites to get them to show up in more search results. For example, a restaurant might talk up a big game or a hit movie. Sites that try to cheat the system will now be pushed down further than they should be. Make sure that all of your content fits in with what the customer is looking for.