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Data Investment Priorities In A Post-Pandemic World

Data Investment Priorities In A Post-Pandemic World




The pandemic has introduced a shift in mindset in the workplace. Companies have been forced to look into solutions that could keep their staff safe and support business survival during the covid-19 crisis. As a result, it wouldn’t be unfair to praise the international health situation for the rapid and wide-spread rise in digital transformations in the workplace. Physical premises have shifted day-to-day operations and processes to a digital environment whenever possible. 


The digital office, therefore, replaces face-to-face interactions with data. Over 306 billion emails are sent every day. Every second, 1.7MB of data is generated by every person. Together, we create 2.5 quintillion bytes of data every day. In other words, the post-pandemic world is fully and entirely data-centric. Consequently, it becomes indispensable for businesses to define how to best manage the flow of data. There is no going forward without a data investment strategy that can support further business growth. 


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Create a constant flow of customer data

Companies are not single-handedly responsible for the world’s data flow. Customers are active participants in the data generation process. Many find themselves reaching out to businesses more frequently during the pandemic than they did before. Indeed, customers need reassurance that their favorite brands remain reliable in the midst of an international health crisis. With the current heightened emotional states, people rely on customer support to enhance their experiences. Businesses need to establish a constant flow of information and support that minimizes risks of complaints and negative feedback. Effective and around-the-clock customer communication is a no-brainer going forward. For this, companies that implement solutions such as smart chatbot, automated notifications, 24/7 customer service, social media monitoring, etc. 


Troubleshooting and protecting work data

In a remote world, employees are left struggling to adjust to the situation. Home office setups can bring unnecessary obstacles to access and process data, such as connectivity problems, cyberattack threats, and additional authentication needs. Businesses that already have an in-house IT team can tackle these issues as they arise. For others, experienced IT professionals such as F1 Solutions can fill up the gaps in IT infrastructures. Devising the right approach to create a virtual network that works for the team will ensure data security and smooth access. Small businesses that don’t require a full-time IT team can develop an ad hoc strategic approach with professional consultants that can provide cybersecurity, network setup, and harddrive recommendations to navigate the home office challenges. 


Manage the flow of visitors

Moving physical premises online means that businesses have been forced to develop their online presence. Creating a responsive and informative website is only the start of the journey. As digital technology is replacing face-to-face interactions, customers reach out to websites for guidance, support, and ideas. Therefore, your hosting servers need to sustain the new flow of traffic. Making web data accessible at all times during peak traffic hours means relying on servers with auto-scaling functions. It can be a good idea to change hosting solutions for virtual server packages, such as those from Catalyst2. 


Data are at the heart of business survival. Many data available for all and at all times is an essential step in addressing the digital changes. Customers, employees, and target audiences could be affected by the lack of data flow, insecure or unreliable data, and poor data access. Data investments in 2021 need to be part of the economic recovery of a post-pandemic world.