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it is undeniable that things are changing for business owners. The competition on the market is as fierce as ever, and failing to develop and innovate might determine the company’s destiny post-pandemic. However, understanding what triggers your audience is essential. When it comes down to search marketing, there is no doubt that businesses, clients, and contractors want immediate and clear responses to their queries. A slow website, an unresponsive app, or contact details that are difficult to spot might mean that your client will move onto the next Google result. Prevent that from happening with the steps below.
Optimize Your Website For Mobile
First and foremost, your website. This is your online presence and, in some situations, your business ID. When done well, your website will reflect the theme, mission, and vision of the brand, and it is structured to trap possible visitors. Of course, optimizing your content for SEO (Search Engine Optimization) is paramount.
However, today, users are more likely to be looking for information from their mobiles rather than their laptops. Once they found your website, your website must be fast and responsive enough for users to find information on reduced screen size.
Leverage Multi-Dimensional Bar Codes
You might have heard of QR (Quick Response) codes before. Similarly to bar codes, they help you gather information from any media channel - banners, websites, and labels - and transfer it onto your phone. All the pieces of information a user could possibly want are transmitted onto their hands, in a matter of seconds and without searching or writing down details.
However, for an even more streamlined experience, custom Flowcode designs can help you craft a code tailored to your needs. Since touchless innovations and technologies will become even more essential due to hygiene and safety reasons, this can be the solution to help potential customers discover your business in seconds.
Understand the Real User Intent
Your website might have been showing up on the first results of google for some of the keywords you have used, but have you guessed the intent of the user correctly? They might have been looking for a delivery option you don’t offer yet or for services complementary to yours. Understanding the problems that users are experiencing and how you can solve them can help you retain competitiveness.
Responsiveness and Call to Actions
When landing on your website, don’t let your visitors exit it without taking action. Undoubtedly, the final aim is for them to buy a product you sell or book an appointment at your office. However, other techniques can help your business grow and expand.
For example, having a weekly newsletter or introducing contests can help you grow your visibility and target your user’s pain points. Therefore, when crafting your website, ensure it is responsive even from a mobile phone, and don’t forget to include an easily accessible call to action. Whether this is subscribing to a newsletter, free trial, or free consultation, don’t underestimate the importance of the data you have gathered. You can now use it to craft the perfect marketing strategy or product for your audience.
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