Six Marketing Tips For a Leaner Fitness Business
The health and wellness industry has always been a lucrative one. No matter the state of health or fitness in a society, people always have good intentions. Whether there is a particular fitness fad in vogue or not, the demand for gyms, trainers, and fitness advice is always there.
Today’s society is becoming increasingly health-conscious. People are shifting their focus toward improving and maintaining their physical and mental wellbeing. From a revenue point of view, the fitness industry is growing rapidly.
In the midst of technological advancements, we are seeing changes in the way people work out. While there is an increasing number of people electing for minimalist training (training without specialist equipment), wearable technology is extremely popular. People are using technology to measure, track, and analyze performance. In the information age, there is an abundance of resources available online to get up to speed with fitness industry trends.
With so many trends, resources, and technologies emerging daily, it can get overwhelming. Staying relevant in the fitness industry requires effort but the opportunities for success are worth the work.
Whether you own a gym, you’re a personal trainer, or run a business involved in the fitness industry, here are six key marketing tips to enable you for success.
Photo by Andrea Piacquadio from Pexels.
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Flawless social media
It’s no longer enough for a business to have a social media presence. These channels must be incorporated into the overall digital marketing plan. Facebook and Instagram are key strategic tools, particularly in the fitness industry.
Get organized and create a content calendar for advanced planning. You should upload quality posts regularly. Produce content that grabs the attention of your audience and inspires them to better themselves.
Mobiles have surpassed desktops when it comes to internet browsing. 90% of the time spent on mobiles is through app use. Ensure that your social media content is mobile friendly and that any call to action is configured for mobile users.
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Professional website design
Your website should have a sleek and clean look, and its usability must be seamless. As a professional and quality business, your website should accurately reflect your brand. Don’t turn away potential customers with a cluttered website that’s hard to navigate. Ensure that it is professionally designed and optimized for your audience.
Focus on landing pages and make sure to include relevant call-to-action (CTA) so that you can meet the needs of your customer quickly.
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Use data
With an active social media strategy and a well-built website, your business will generate a tremendous amount of data. Through an analysis of social channels and website traffic, you can find useful insights about your customers, audience, and visitors. You can also discover what aspects of your digital strategy are effective and what areas need extra work.
The information learned from data should inform much of your decision making. Obtain key insights and use data to gain an advantage over your competitors.
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Content is king
Customers will see through shallow content. The fitness industry is a specialized one, so it is vital to put out quality content that solves your audience’s needs. What’s more, quality content is favored by Google search algorithms, meaning your website will rank higher if it is updated with useful information.
Consider hiring a professional fitness writer to optimize your content. High level copywriting is criminally overlooked in every industry, creating opportunities for you to gain an advantage. Through industry expertise, thorough research, SEO, and quality writing, your company can set itself apart from competitors.
A website blog provides the perfect platform to release such content.
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Targeted advertising
Targeted advertising is a must when it comes to digital marketing. Through analysis of your social media channels and webpage, you can determine your target market or ideal customer base. From here, this customer base can be segmented further into consumer profiles.
By isolating specific characteristics of your ideal customers, you can target them through Facebook and Instagram ads. This maximizes your chances of getting conversions from advertising.
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Develop an online training course
In today’s climate, the market for online training is exploding. Adaptability is key for survival in modern business, so you must do all you can to stay relevant.
An online training course is useful in several ways. Not only is it a source of revenue, but it can also be a key marketing tool. If your course is a good one, word of mouth will grant you a sales boost. You can create a referral scheme whereby customers get a discount if they recommend the product to a certain number of friends.
Home fitness looks set to stay so make sure that your business is adapting.
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