Operating a B2B business is significantly different from operating a traditional B2C one. With B2B, you’re already limiting your target market by only targeting business customers. It’s a much smaller world, meaning the competition will be fiercer. So, how do you compete with the very best in the business? Let’s look at a few tips to help you come out on top:
Develop an eye-catching website
It all starts with your website. This is where businesses will find your company and see what you’re about. A couple of key things to note include the content on your site and the e-commerce platform you use. With the latter, opting for a trustworthy platform like WooCommerce will put you in good stead. As noted on https://nestify.io/woocommerce-hosting/ you can hire companies to handle the hosting side of WooCommerce, ensuring it’s always up and running. The benefit of having a platform like this is that it makes your site look professional and gives clients an easy way of ordering your products or seeing your entire catalog.
As far as the content is concerned, your site needs to offer as much information to your clients as possible. People should be able to understand exactly what you’re offering and why it is better than what others offer. You need to convince them to make an inquiry or place an order, and this all revolves around the website content.
Hide your prices
You see this approach in the B2B world a lot, and it’s largely because a lot of B2B companies offer services or solutions to businesses. As such, they hide their prices because each client might demand a different price. So, you avoid confusion by advertising a service at a certain price, then charging more when the client inquires.
However, the main reason you should keep your prices a secret is to avoid being undercut by rival businesses. If your prices are hidden, it means other companies can’t see what you offer and provide the same service for less money. Also, hidden prices encourage leads to get in touch with you for a quote. At that point, they are very deep in your sales funnel and can be extremely easy to convert.
Focus on testimonials and reviews
Clearly, reviews and testimonials are important for both B2C and B2B companies. Nevertheless, in the B2B world, they are even more important. Why? Because businesses are investing money in services or products to help grow their own business. Therefore, they need to be 100% certain that they’re picking the right supplier.
Consequently, if you build a big record of positive reviews and testimonials, you build trust amongst the business community. Managers and business owners don’t think twice before ordering from you because they know that other businesses have seen success after choosing you. Always make sure you chase up clients and ask for testimonials or reviews - it costs them nothing but can be so valuable for your business.
Competing in the B2B world can be tricky, but these tips will make it a lot easier for you to achieve.
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