Are you worried that your competitors are damaging your business potential? Brands can attack your company in a variety of ways and ensure that you are falling short when it comes to your market goals. Here are some key examples that you should be aware of.
Spam Traffic
First, you could encounter an issue with spam traffic. Traffic is one of the major performance metrics for any business. Generally speaking, if you have a high amount of traffic, then your company is performing well online. However, this isn’t always the case. Indeed, it’s possible that your business is actually falling short but bots are boosting your numbers. What are spam bots? Spam bots are a piece of software that can take various online actions. That includes clicking on your website or your PPC ads. They could even give you a high number of abandoned shopping baskets.
Negative SEO
Negative SEO is another issue that you need to be aware of when you are running your business. You are probably aware that a solid 87% of users will check reviews before they commit to the purchase of a product or service. Well, your rivals will use this to their advantage. They might pay for an influencer to post a negative review or hit piece about your company. This could take the form of a blog post which uses your company as an example of a business or service not to use. If you suspect this is an issue, then you can contact Google directly to get the piece removed.
Copy And Paste
Competitor analysis should be part of any marketing strategy. However, it’s important not to go too far down this slippery slope. The idea beind this type of analysis is to find out what’s working for another business and where they are falling short. You can then emulate or put your own spin on some of their ideas, hopefully improving their original pitch. What you should do is copy a website’s tone, imagery and general appearance. Some competitors will do this. Particularly, if they see that audience members are responding to design work of your brand. You should also make sure that your freelance web design doesn’t also rep one of your main rivals.
Stealing Clicks
Finally, it’s possible, and perhaps likely, that you have a problem with people stealing clicks that rightfully belong to your website. It’s easy for a company to target a website that their audience is visiting and then set up an ad to appear for their own brand. Is this sneaky? Sure, but it works and if you think that you’re experiencing an issue like this with your business, then you need to fight back. Pilfer some of their customers and make sure that users see an ad for your brand when they search for their company.
There are various ways that competitors can damage your business. The important thing is that you take the right steps to reduce the damage they can cause and keep your company on the right track.
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