Where are your customers?
It’s the kind of question that, as a business owner, you will be asking yourself at the start of a new strategy. Figuring out where your customers are is crucial to defining the right channels to use. However, what most businesses forget is that customers are asking similar questions about you.
Indeed, customers can find it challenging to get to the information they need. Whether they want to find out if you deliver to their address or if your product is right for their situation, many face a complex and confusing maze of links and content pieces. How can customers manage to find the answer they need? Answering that question needs to be the first step in your business growth strategy.