Generalist vs Niche: What to Look for in Business Services
When you need business services and vendors, from product suppliers to marketing agencies, you often have a choice between generalist companies or more specialist options. Those working within a particular niche will know your business better, but they could also be in high demand or cost more. You don't always need a specialist to help you, and a generalist service could provide all that you need. Sometimes the specialist options might not even be available. How do you decide whether you should work with a company that offers services to a broad range of businesses or whether to choose a service that caters to the specific needs of your industry?