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Every company requires a digital marketing plan that is not only effective but also consistently generates a return on investment (ROI).


The phrase "digital marketing" refers to almost any activity that is carried out online with the goal of driving visitors to the online properties of a company. To increase your chances of getting discovered online, you need to juggle a lot of different tasks, such as advertising, being an SEO expert, and being active on social media.


This post will provide you with three essential strategy recommendations that will…

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In a fast-changing world, businesses must adapt and pivot strategies to remain competitive. Digital transformation is the key to staying ahead of the curve, and marketing is no exception. In fact, marketing will play an even more significant role in ensuring your company thrives in the coming years. In recent years, we…


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Matthew Schwartz

Schwartz Financial Services, Inc.

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Schwartz Financial Services

July 2022



Featured Franchising Articles

Franchising Article

FRANdata Blog: How to Recruit and Retain Workforces

One of FranNet’s most valuable partners is FRANdata, the franchising industry’s leading market researchers who offer intriguing insights and strategic business forecasts. One of…

Smart Strategies To Prevent Common Workplace Injuries 


In an ideal world, the workplace should be safe and injury-free, but that isn’t the case. Therefore, it is vital to implement measures to prevent injuries. A single workplace accident can impact your business, from lawsuits and paying massive medical bills to productivity dips and a reduction in morale. Even if you haven’t recorded any workplace injuries in your business, putting preventive measures in place will protect your business from future circumstances. On that note, here are some ways to…

No one ever said that starting and running a business was easy, and one of the many challenges you face is safeguarding your financial assets. Unfortunately, there are many threats to your finances, from cybercrime to embezzlement, and it's essential to take steps to protect yourself. In this blog post, we will discuss some tips for safeguarding your financial assets in your business. So stay safe and keep those finances protected!

Getting into the restaurant business is no easy feat, which is why it’s important to consider a whole host of things before you dive head first into your new venture. It’s a stressful, busy and time-consuming line of work, so it’s best to stay fully informed. Whether you’re hoping to take your restaurant business to a new level, or you want to explore your options for the future, there is a lot of research to be done regarding this type of industry. Here are six important considerations to make before you start up your very own business in the restaurant industry.

If you want to try and grow your B2B business, then you have come to the right place. Here you can find out everything you need to know about expanding your company so you can make the right choices without any hassle or stress. If you want to find out more, then simply take a look below.

Set up Live Chat

This is a win-win situation for both you and your customers. It is also a great way for you to make sure that you are providing your customers with the kind of engagement they are looking for. You will be able to reduce the friction between the people who…

June 1, 2022




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34% of adults suffer from chronic pain. Being in pain can often negatively impact our ability to work by reducing concentration and making manual labor tasks difficult. As an employer, it’s important to look out for employees who may be in pain. Below are just a few ways to look out for your employees.

Give employees…