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When your business is turning a profit, you then have to contemplate what to do with those profits. If you don't have any investors or shareholders to distribute them to, you can decide how you're going to use them. But making a decision about how to allocate some or all of your business's profits isn't always easy. You…
Marketing your business is not an easy task. In fact, it’s quite possibly one of the hardest things that you’ll have to do when you form your company. If you want to market your company effectively then you’ll have to make sure that you understand your target audience, their likes, dislikes and their budget. You’ll also have to make sure that you are marketing the right aspects about your products or your services, which further complicates the problem.
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As an entrepreneur herself, Beth understands the myriad of financial and administrative matters that can hold business owners back. An administrative guru whose ideas and solutions are fueled by decades of experience in bookkeeping, human resources, and small business administration, Beth’s mission is to serve as the backbone of your business so you can flourish and shine, and connect with your clients.
At Beth Blaney &…
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When people talk about branding, they’re usually referring to consumer-facing companies. After all, these firms tend to be in the forefront of most people’s minds.
However, B2B branding is also becoming more important. Firms in the supply chain need to send out signals to other stakeholders that let them know that…
Do you feel like your business is starting to spiral out of control? Do you find yourself working until midnight and not getting anything done? If this sounds like you, it's time to take a step back and rethink how you're running your company. You might be able to turn things around with some simple changes in how you manage your business.
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The need for visibility is something that every business is looking for today. Indeed, the more visible we are, the better we manage to have customers, who will probably be interested in our products and services. To gain this visibility, the marketing units of companies are not lacking in imagination. Today it is possible to obtain a very good return on investment with online advertising, for example. A starting entrepreneur can make himself known with a reasonable budget. But advertising doesn't have to be done on a whim. The implementation of a real communication strategy will really…
Here are some habits shared by all successful people at what they do, in their professional and private lives. If you are looking for how to become an entrepreneur, these principles will immediately put you one step ahead of success. If you can advertise and market your business well and use the tips of the experts, then you are on the right track. You can click here to learn more.
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The headlines are full of stories of talent shortages. Join us for some practical advice on how to succeed in your quest for talent.
Join us on Tuesday, September 28th at 9 AM on ZOOM for a Business Owner Roundtable discussion around developing a talent strategy to attract and retain employees. The Alternative Board (TAB) is hosting a highly interactive…
How Can You Uplevel Your Email Marketing?
I’ve spent the last 20 years as a hands-on, strategic and tactical partner to small and mid-size regional, national and internal brands that want to take their marketing to the next level. As a certified Mailchimp Pro Partner and a frequent speaker on the topic of email marketing and digital strategy at industry events, I get a lot of questions and want to share my…
