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Last week I was speaking to one of my friends and he told me that one of the struggles he has, as a small business owner, is staying motivated and doing the daily marketing tasks that he knows he has to do to be successful.

I think most people can relate to this comment. Often I see my friends get discouraged because their marketing efforts are not producing the results that they want, so they give up. In other cases their efforts are working and they become busy, so they stop marketing themselves and then of course their business slows down.

The goal of the group is to…

Kevin Willett says not to dismiss those you think can’t help you.

Lately I have seen many people attend networking events without their business cards. I have had a few people say to me that they don’t bring cards anymore because they want to control who they give their cards to. They don’t want to waste time talking to people they don’t want to network with. I really think this strategy is a mistake because you never know where you next referral is coming from. If you refuse to give your contact information to someone, then how can they contact you? Please understand that…

I have a friend who is new to his job in sales and he was getting discouraged because sales were not coming as quickly as he hoped. Last month all of his hard worked paid off and he was able to close on a number of deals. I am really proud of him for not giving up. He kept attending events and building relationships.

I see many people get frustrated and give up too soon because sales and entrepreneurship are really hard. If you are tempted to give up, please send me a message so that we can talk about your business to see if I can help you.

Please understand that I will be…

Kevin Willett knows that sometimes it is hard, be we need to let go in order to move forward

I have two events that are just not going the way I need them to and I know I need to walk away from doing them. However; I am struggling with this decision. Because I am stubborn and super competitive, I think I can simply work harder and things will work out. As I continue to grow my business and take on more responsibility, I have learned that I have to be super focused, which is something that I just don’t like to do. When I spend too much time focusing on these events that are not…

Can you help me grow my business? People ask me this question all the time and in most cases I think I can help you. I always start by asking them if they attend business networking events. In many cases the answer is no. They tell me that attending networking events is outside their comfort zone. I then ask them if they are active on social media, are they utilizing Facebook Live and sharing videos on LinkedIn. The answer is usually ‘no, I am not doing that but I am active on social media, every day I do a post reminding people that I can help them and to call me if they need me’.

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My friend has started hosting business networking events in our community. When I messaged him to see how the event went he said it was ok but he wished more people had attended. I have to admit that I smiled when he said that because I have hosted many events that I wish more people had attended. Most people do not understand how hard it is to host networking events. I always joke that people think it is like the movie Field of Dreams if you host it they will come and I wish it was that easy.

I think there are two keys to success with networking or seminar events. The first, is…

Santa Dan Greenleaf is a real-beard, real-belly, experienced Santa who does scores of home & office visits, holiday activities, business functions, personal appearances, special events and personal communications (letters, phone calls, live video chats) each year. He is also experienced as a speaker, film & stage actor, writer and educator. With 35-plus years as a teacher, coach, public relations specialist and business manager, he brings marketing and organizational skills to enhance Santa’s visit. 

A co-founder and leader of the New England Santa Society, he is also a…

I had coffee with a friend recently and she recapped her career for me. She kept saying “and then I got lucky and this happened”. Halfway through her story I started laughing and said, you did not get lucky you worked hard, and good things happened for you.

I always smile when people mention how lucky they are. I am not a big believer in luck. I believe good things happen to you because of your efforts. I was meeting with another friend one day and he mentioned how lucky he was because he met an amazing client at a networking event. Was it luck? I don’t think so. It happened because…

Please be cautious about complementing people on their weight loss, not everyone is trying to lose weight.

I have a friend going through a horrible divorce and he has lost a ton of weight because he is heartbroken. People keep complimenting hi on his weight loss. He told me that he just wants to say ‘thanks for the complement on my weight loss, maybe my wife should have left me years ago’.

I have another friend who is sick, and he has lost a lot of weight because of the chemo treatments. When people comment he smiles and says, ‘the chemo is working out great’.

Do you…

Last week I was scrolling social media and I saw a resume for a person that I happen to know very casually. When I looked at it, I said to myself ‘you should share their resume’. However, I must admit there was a part of me that was hesitant because I have reached out to this person many times about my networking group and very rarely have they ever responded to me. There was a part of me that said ‘you do not owe them any favors’.

I did end up sharing the resume, because I felt it was the right thing to do, but I find it is hard to always do the right thing. Sometimes I just have…